An interview with Change Grow Live's Digital Marketing Manager and Senior Designer
On 25 April the Change Grow Live marketing team launched the latest phase of its website transformation project, with a collection of new design features and new photography featuring current staff, volunteers and service user reps.
I spoke to our National Digital Marketing Manager and Senior Graphic Designer to find out more.
What are the new design features on the site?
We’ve significantly upgraded the site with a suite of new design elements. These include quotes, infographics, data animations, real story features, signposting, calls to action, pull-out content, masonry grids, app listings, iconography and photography.
Take a look at the About Us page to see some of the new features in action.
We’ve also added a new ‘mega menu’, which allows the user to pick from all the options available at a glance, as well as a selection of new photographs.
What was the rationale for adding these design elements?
Our website contains huge amounts of great content, but the key messages, statistics and quotes can easily get lost with standard page design, and the content can become overwhelming.
These new design elements help the user navigate through the page, draw the eye to important statistics and quotes and guide them through the website, prompting them to take action when needed.
When we carried out last year’s commissioner survey, the feedback we received included a request for more infographics and data on the site. You’ll now see that all the pages in our ‘What we do’ section feature statistics displayed in a visually engaging way.
Certain features represent a new mobile-first approach to design, reflecting the change in our users’ behaviour. Our new masonry grids, as you can see on our app listings page, are responsive by design, allowing the user to easily scroll through all the different items, no matter the device.